|
Of the girls, by the girls, for the girls
|
|
 |
| |
One of the first things on a mother’s to-do list is to get her growing daughter well-fitted undergarments. For Pakistani girls, many mothers opted for Triumph, which was the only lingerie retailer in Pakistan before La Senza.
With 125 years of experience under its belt, Triumph has been a prominent manufacturer of women’s lingerie in over 120 countries.
Even though the brand has maintained its presence in Pakistan since 1971, it is now re-establishing itself on the fashion map with the launch of Triumph studio at multi-label store L’Atelier in Lahore.
“Lingerie is considered fashionable and each brand has a certain image,” says Mahwash Bhimjee, Triumph’s Product Manager, “at L’Atelier, we have a complete range of lingerie, including lace, sports and control garments.”
They have chosen L’Atelier as their studio location, so that women can try on outfits available at the multi-brand store with appropriate undergarments to get the apparel suited for their bodies.
Official statistics state that seven out of ten women will go through life wearing ill-fitted undergarments. In order to curb this, the brand provides fitting services before the products are sold. “We make sure that clients advised as to what size would suit them,” says Maliha Bhimjee, the Brand Consultant for Triumph.
Maliha explains how the Pakistani physique is different from others and need the right kind of support.
After the launch of its flagship store in Dolmen Mall Karachi, Triumph hosted an event titled ‘Girls Night Out with Triumph’. The evening included a dessert station with chocolate-covered strawberries and free manicures and nail art, courtesy The Nail Bar by La Rouge.
Guests sipped on special Triumph mocktails, including the Doreen colada, named after Triumph’s signature product. “We are overwhelmed by the response the brand has received at the launch by the fashion enthusiasts of Lahore,” says Mahwash.
“The best part is that our prices in Pakistan are the lowest worldwide and clients get the exact same product they’ll get anywhere in the world.”
We hope the brand hails triumphant in making women more aware of how imperative it is for them to take care of their bodies.
|
|
Courtesy - Tribune
|
|
Updated: 2/2/2014
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
More Lifestyle News
-
OPI and Coca-Cola Come up with Amazing Shades for Nails
-
Trend spotting: Rock the rockstuds
-
Tips To look Young
-
Trend spotting: Low ponytails
-
Pakistan celebrates 68th Independence Day
-
A Combination Skin
-
Home Made Remedies for Glowing Skin:
-
What's in, what's out
-
How to dress for summer events
-
Summer beauty trend 2014: Bright eyeliner
-
How To Hide Dark Circles
-
What To Bag in Your Summer Wardrobe
-
Shoo away summer hair problems
-
Yoga can ease stress for pregnant women
-
Shield face before applying make-up
-
Four Strategies for Becoming Powerfully Relevant to Your Prospects and Clients
|
|
|
|
|
|
|
|
|
Yellow Mehndi Dress
Dulhans Mehndi dress in Pakistan is usually in yellow colour ,yellow pure chiff ...
|
|
|
Dull Orange Dress
Umbrella Frocks look style is a popular type of salwar kameez. It is fashion tr ...
|
|
|
Purple & Yellow Dress
Angrakha dress has been designed in a real stylish way which features golden beautiful heavy work on kameez which enhance the beauty of a wearer...It has very unique shade of purple and pink stones & sequins work in dull gold & silver...
|
|
|
Mint Color Dress
Mint color pure chiffon long shirt adorned with floral embroidery enhance with silver embellishment looks amazing , beautiful color contrast of shocking pink piping on edges...Lovely work of sitara , dabka and beads on gala and motifs on damaan...
|
|
|
Blue Bridal Dress
Beautiful purplish blue paneled chiffon shirt front open with heavy zardozi work ..It has very unique shade of purple with embroidery work and sequin work ... Hand work done in gold shades is also fantastic with banarsi touch..The heavy work consists of sequen, zari, kundan, dabka, cut dana...
|
|
|
Fawn Chiffon Dress
Fawn long dress of chiffon having kaliyan and immaculate work made of lovely fabrics..Embellishment work made with: Sequins, beads, dabka with new trend work on gala with diamantes hand work...The various round coils are used in this embroidery...
|
|
|